Public Anim is the name of our new events agency, specializing in event organization, animation and the sharing of know-how in event production. Our ambition is to bridge the gap between «Public» and ’Animation«, hence the name of our brand.
The creation of a new brand implies the creation of a graphic identity and artistic direction. For the creation of our logo, we wanted to instill an identity in line with our values: laughter, human contact, dialogue, and the special bond we maintain with our customers. It was important to us that the spirit of celebration and human warmth be reflected in the identity of our logo. To tackle this important task, we needed to call on a design professional who not only understood our needs, but was also capable of conveying them in our logotype.
To fulfill this mission, we called on the services of a talented graphic designer:
Marine Lemetteil. A designer with a diploma from the ENSAAMA art school, Marine assists companies and young start-ups in their artistic direction and everything to do with design: from visual brand identity to the illustration of concrete concepts for their products. Prestigious clients such as Chanel have called on her services, which is why we contacted her to bring us her expertise and creativity.
To work together in the best possible conditions, we opted for regular face-to-face meetings. During the entire logo creation period, we visited the «Ici Demain» collective several times: a coworking space in the 2nd arrondissement of Paris, home to around twenty people from the world of communications, including Marine. A calm, professional and pleasant place to work, where we always felt very welcome.
A month and a half of collaboration for a stunning result.
Completing a project of this magnitude can't be done overnight. It took a month and a half of work and collaboration to arrive at the final result. Over the course of several «one-to-one» meetings, we were able to revisit numerous ideas and proposals, before finally arriving at our current logo.
At each session, Marine shared with us her progress on creating the logo and art direction. Each time, we were able to examine her work and gradually determine what worked and what needed to be revised or removed. It was at the first session, for example, that we decided together to go for a simple monogram that could be used on several communication media if necessary (e.g.: for special events like a bike race or during the festive season, that could be displayed on our website as well as on a business card...).
It was at this point that we came up with the idea of using quotation marks to represent the dialogue between presenter and audience. In the second session, we went back over the important details of the logo layout: namely, the font and colors used. Finally, in the final session, we were able to choose between several different deliverables.
