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The opening of your store is a key moment in the life of your business: the stakes are high, since it's at this moment that you need to attract potential customers, communicate your brand image and reach your first sales targets. It's important to make your mark at a time when all eyes are on you. To satisfy and impress your future customers, Public Anim offers you its services in commercial animation.
Whether it's for a specialty store, a shopping mall, a small business or the opening of a franchise: we're ready to support and guide you in finding the ideal animation to match your needs and desires.
In today's digital age, when consumers can easily order online from e-commerce platforms (rather than going to the store shelves), retailers are fine-tuning their strategies. The aim and the challenge is to offer a unique, memorable and personalized customer experience that they won't find anywhere else but at your point of sale. More than just a store, your business must become a place where your visitors can meet, share emotions and enjoy authentic moments.
That's why we believe in interactivity with the public: recreating the link between the store and the consumer is the key to boosting your sales.
That's where we come in: with over 10 years' expertise in the event industry, Public Anim offers you a tailor-made organization to meet your needs. Our agency has been at the heart of events since the very beginning, thanks to its know-how in animation. Our motivation is to bring your events to life.
The aim of store opening entertainment is to get customers as involved as possible, and to create a warm, festive atmosphere. To achieve this, we offer a number of solutions that will enhance your business and your products.
There's nothing like a simple, fun game to quickly grab your customers' attention and give them a good time. Interaction with the sales animator and the audience is an effective way of communicating and creating enthusiasm around your brand,
Among the games we offer:
- Quizzes and blind tests: Preferably in teams, we offer interactive quizzes where players can test their general knowledge on a variety of questions. We can customize our Quizzes to your brand for even greater impact. This type of game can be played simply with a sheet of paper and a pen, or with interactive media (smartphone, touch screen, tablet...) via the online platform. kahoot.
- competitions: make your visitors win prizes to create anticipation and suspense. This can be done by selecting a person at random from the public (with a tombola, for example) or by asking them to perform a specific task (e.g.: leave a Google review on the store's page to enter the contest).
- Workshops: There's no better way to showcase your products than to have the public try them out for themselves. Tasting and demonstration workshops are safe and effective ways of attracting potential customers. Our animators can showcase your products on a stand with POS support. We can also take care of distributing goodies and samples.
And that's just a sample - other games can be prepared to suit your needs!
To ensure that a good animation goes off without a hitch, it's essential to prepare all the equipment used on site in advance. This applies above all to the sound system: with a wireless microphone, speakers and a mixer, to make sure that the animation can be heard throughout the sales outlet.
But also things you wouldn't necessarily think of: spare batteries for the microphone, paper/pens to give to participants in a game, a laptop to plug into the mixer to play background music, a camera... We always come well equipped for our events and are always ready to deal with the unexpected.
Customer satisfaction is our top priority. We don't quote one-size-fits-all prices, because every customer and every event is different, and it's important for us to understand your expectations so that we can prepare our service in the best possible way. This is why we offer you a customized solution through an initial online or telephone consultation. You can get in touch with us via our contact page.
A store opening event is an excellent way of promoting your new business, attracting the curiosity of future customers and boosting sales from the very first day.
To be as effective as possible, a store opening event must be prepared in advance. Among the parameters to be taken into account, you need to bear in mind the main objective of the event: to attract new customers, build loyalty with existing ones, raise brand awareness or promote a new product. All the preparation that follows: (targeting a target audience, organizing the time and place of the event, the equipment to be provided, the games to be prepared, etc.) must be in line with your initial objective. Don't hesitate to contact us if you have any questions about the organization of your event.
For a quick estimate, you can look at the number of customer entries and exits on opening day, sales volume during and after the event, new sign-ups to the store's loyalty program and/or newsletter, the number of new interactions on social networks (photos and videos published on Instagram and Linkedin), as well as possible coverage in the local press. More in-depth market research will enable you to find out more about the impact of your sales figures if required. We always look with interest at the average basket price, which gives a pertinent indication of the success of the opening day.
Customer games are the quickest and most effective way to create interactivity and engage the public. We offer a range of games and activities for store openings: competitions, quizzes, blind tests and workshops.
An event to celebrate the opening of a new store often goes hand in hand with the offer of gifts for your customers. Some chains set aside a budget for branded goodies, while others offer their products to be won via a competition or a wheel of fortune. The customer will return the favor by proudly taking away the pen, coffee mug or other branded gift.
